18+ business simulator · Coming soon
A discreet category. The same laws of money.
Sourcing from factories in China, sea freight, marketplaces with special rules for the 18+ category, strict listing moderation and discreet packaging. You take the seller's path from the first batch to a profitable business — without risking your own money.
Free. Just an email.
About
Adult products play by their own rules. Not every product is allowed on every marketplace, listings and photos go through moderation, hygiene rules mean much can't be returned, and buyers expect discreet packaging and choose by reviews.
SexToySeller is an educational simulator that models all of this the way it really works. It's made by Denis Zheleznyak — an entrepreneur who builds a business in this industry and knows it from the inside.
A discreet category — the same laws of money: margin, turnover, cash gap.
starting capital from your family
from order to first sale
nine different business models
How a run goes
This is the seller's path in the game — and pieces of its future interface. Numbers are indicative: the Adult catalogue is being calibrated on real batches.
Step 1 · Niche
Nine products, from the core range to costumes. Some niches are crowded with competitors, some are empty. An analytics service shows demand and competition — with an error margin — and costs $50 a month. The first week is free.
Step 2 · Sourcing
A factory sells from 500 units at the base price; a reseller sells any amount, 20% dearer. Pay 30% when you order and 70% before shipping. Production takes about 15 days, the sea about 60.
Step 3 · Time
One real day is ten game days. The business keeps going while the tab is closed: the ship sails, wages come due. Tired of waiting? Skip to the next event. Anything important arrives as a push.
Step 4 · Listing
No listing, no product on the marketplace: $15 per marketplace. In the 18+ category, photos go through strict moderation. Description, photos and video lift sales, but they go stale and need refreshing. Ads and self-buyout push a product — if you switch them on at the right time.
Upgrades fade over 45 days
Step 5 · Cash gap
Your money is in the batch and nothing is coming in yet: wages from day 30, rent from day 90. The marketplace pays 7–14 days after a sale. Cash below zero for 30 days — bankruptcy.
Below zero for 30 days — bankruptcy
Step 6 · Luck
A ship can be five days late, a batch can be up to 3% defective, a new competitor can enter your niche. Your bills still arrive exactly on time. After the run, the debrief separates bad luck from bad decisions.
Step 7 · Category rules
Not every product is allowed on every marketplace, listings and photos are reviewed for 1–3 days, hygiene rules mean much can't be returned, and buyers expect discreet packaging. A mistake in a listing doesn't mean fewer sales — it means zero.
Range
From mass-market lines to niche ones. Each product has its own demand, seasonality and competition: profit depends on the choice more than on the price.
Mass-market
High demand and fierce competition. The winner holds the price and the rating.
Seasonal
Sales peak before Valentine's Day. Miss the ordering window and the batch waits a year.
Seasonal
Demand climbs for Halloween and the holidays. The rest of the time — stock and frozen cash.
Consumable
Modest margin, but steady repeat purchases. The most predictable cash flow.
An analytics service shows where it's crowded and where it's open. It costs money — but less than a mistake.
Mechanics
Every mechanic is something a real seller in this category runs into.
A deposit to the factory, 15 days of production, 60 days at sea. Your money is tied up long before the first sale.
The service shows demand and the number of competitors. Without it, picking a product is a lottery.
Marketplaces check listings and photos more strictly. Fail moderation — no sales.
Hygiene rules mean most products can't be returned — but an unhappy buyer will leave a review.
In a discreet category buyers choose by reviews. The rating is a listing's main asset.
Your family invested in you. Grow the business until your cash, minus debt, is back to $20,000.
Your office
A desk with analytics, a packer and shelves of identical boxes. Orders leave from here in discreet packaging.
A calm picture on the outside — a precise model of money underneath.
Honest note
SexToySeller is free. It teaches business, not products: no explicit imagery — just the range, the numbers and the decisions.
Waitlist
One email on launch day. We never share your address.
